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A new wave of technology startups focused on sustainability is transforming how public relations teams communicate with journalists and media. Companies like GreenLoop and EcoVenture have shown that embedding ESG commitments into every press release dramatically increases pickup rates. Industry analysts now estimate that over 60% of major tech beat journalists actively seek ESG angle in pitches. The shift has created demand for AI-powered tools that can match stories to the right reporters with personalised context.
