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Majority Supports Voter ID: Save America Act Proposed Today

A majority of Americans support the implementation of voter identification requirements for federal elections, reflecting a broad consensus on election security.

Advocates Push for Universal Bill of Rights for Seniors

Advocates are urgently calling for a Universal Bill of Rights for Seniors to address the significant and growing needs of the aging population.

Helix Water District invests $15M in future water infrastructure

Helix Water District is investing $15 million annually to upgrade its water infrastructure, ensuring safe, reliable, and sustainable water delivery for 500,000 customers.

Australian SMEs Need Financial Discipline for 2026 Success

Australian small and medium-sized enterprises (SMEs) must prioritize financial discipline and cash conversion to thrive by 2026, according to industry experts.

"How do I get more journalists to pick up my press release?"

For most communications teams, this question sits at the centre of every campaign. Press releases are still widely used, but pickup rates remain inconsistent, often because the way they are distributed no longer matches how journalists actually work.
The traditional model relies on media lists, mass distribution, and category-based targeting. A press release is sent to hundreds or thousands of contacts with the expectation that relevance will take care of itself. In reality, journalists are more selective than ever, and inbox volume means most generic pitches are never opened.
Improving pickup rates starts with a shift in approach: from distribution to relevance.

AI Transforms Communication: Lookatmedia CEO Shares Insights

The evolving landscape of artificial intelligence is fundamentally transforming how organizations approach communication. Craig Harris, Founder and CEO of Lookatmedia, emphasizes the need for strategies that engage both humans and AI systems.