Digital Asset Management

"> ">

New Online Newsroom with DAM. Genius.

Some innovations make you ask the question, ‘why has no one done this before?’ Lookatmedia™ is one of those innovations. Lookatmedia™ is the first media centre solution that provides an environment for creating content for journalists, media groups and influencers. It also automates delivering the exact resources needed to complete their research and illustrate their stories.

"> ">

How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

"> ">

Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

"> ">

What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

"> ">

The best company press page is not a press page

There is an AdWords campaign for an online newsroom solution that starts with the line 'don't overpay for PR software'. While this may seem an attractive promise, it's leading to organisations committing to PR software solutions that fail to meet the needs of enterprises. In life, there are few exceptions where cheap means better, and when dealing with the reputation of multibillion-dollar originations, cheap is never better.

"> ">

PR tips for increasing the size of your media database

At the risk of being accused of regurgitating one of the most ubiquitous quotes in business, 'Every battle is won or lost before it is ever fought' - Sun Tzu. This quote is a truism for PR. Every day we check our newsfeeds and see the consequence of a lack of preparation by organizations to engage with the media before a storyline develops.

"> ">

Making a listicle and checking it twice

From seasonal to sale and countless other themes, the listicle has become a retailer's friend in the media.

"> ">

Creative ways to connect with journalists

The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?

"> ">

Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.