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Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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The Press Release force multiplier

Press Releases remain a central pillar of PR practices, with as many journalists finding them an essential source of new story ideas. However, they alone are not enough to cater to the needs of a diversified media landscape. Solutions like Lookatmedia™ online newsrooms are a ‘force multiplier’ for Press Release campaigns. Here’s why an online newsroom like Lookatmedia™ is an essential tool for PR departments today.

Have you mistakenly believed a news page is enough?

Expecting a journalist to use your ‘news page’ on your website to build newsworthy stories on your brand or organisation is like handing a builder a hammer and asking them to build a house. It’s simply not enough to get the job done. Your PR team is always in ‘push’ mode, sending out press releases and spending most of their time trying to convince journalists that writing stories on your organisation are in their best interest. The fact of the matter is if you are not prepared to treat journalists with respect, then they will return the favour.

Do we actually need online newsroom management software?

Do organisations need online newsroom management software, or can they just add a news page to their corporate website? The answer to this question is another question; do you want to connect with the media to promote your messages and control the narrative on your brand?’

Really connect with journalists

How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.

Is your newsroom unsuited to today’s news environment?

In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.

The quick media pitch

One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.