Standing Out in Global Tourism Storytelling
irina
Lookatmedia™ helps tourism brands stand out in a crowded global market by turning destinations into rich, multi-story narratives that give journalists access to diverse, compelling experiences that attract media attention and coverage.
Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience. The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.
The product of experience
The team at Lookatmedia™ has experience developing media centres for some of the world’s most successful tourism brands. This experience has helped us create arguably the world’s best media centre solution for the tourism sector.
Built From Real Tourism Media Experience
Lookatmedia™
Lookatmedia™ is shaped by deep experience building media centres for leading tourism brands, resulting in a powerful newsroom solution designed to help destinations showcase stories, assets, and experiences at scale.
Built From Real Tourism Media Experience
Lookatmedia™
Lookatmedia™ is shaped by deep experience building media centres for leading tourism brands, resulting in a powerful newsroom solution designed to help destinations showcase stories, assets, and experiences at scale.
Create a destination for journalists
Journalists and media representatives work under a very different set of rules than they did just a few years ago. They must create cross channel content. Their lead times are shorter, and they have less time for research. They also have fewer resources for the creation of images and video content. Your new Lookatmedia™ centre can provide them with a portal of content they can access anytime for inspiration and support.
Beyond a press release or email
You have your lists of journalists and media representatives. You contact them regularly, but it’s getting harder to get their attention. Attract the attention of more journalists and more media groups with your new Lookatmedia™ centre. Create and publish inspirational content they can discover through organic research. Publish stories that show different dimensions and experiences within your destination. Provide other storylines on the same subject matter. Give them frictionless 24/7/365-day access to pre-approved images, video, and brand assets. Create a destination that they want to visit and a resource they need to get their jobs done.
Turning Your Brand Into a Destination for Journalists
Lookatmedia™
A person holds a smartphoneLookatmedia™ transforms your newsroom into a go-to destination for journalists, offering 24/7 access to rich stories, assets, and inspiration that support faster, cross-channel content creation in today’s resource-constrain
Turning Your Brand Into a Destination for Journalists
Lookatmedia™
A person holds a smartphoneLookatmedia™ transforms your newsroom into a go-to destination for journalists, offering 24/7 access to rich stories, assets, and inspiration that support faster, cross-channel content creation in today’s resource-constrain
