Digital Asset Management

"> ">

Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

"> ">

Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.

"> ">

The rise and rise of inbound PR

Are you sending 300-word press releases to journalists inboxes that must be overflowing with similar media releases? The returns on that PR technique have been diminishing for many years. It’s part of the reason why there has been so much discussion about the demise of the press release. But what’s the alternative for getting the attention of journalists? The answer is inbound PR.

"> ">

Earned media Digital Asset Management

From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.

"> ">

Finance PR 2.0

Businesses in the financial sector understand how quickly their brands can wither under the media's intense spotlight. It seems the media are more unforgiving of finance more than any other sector. Rather than risk damaging your brand and reputation, you could have Lookatmedia™ to help you work with the media to grow.

"> ">

Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?

"> ">

How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

"> ">

Park your media stories here

How does your Parks management service engage with the media? Do you work with them to show the wonders of your natural assets? Do you use media exposure to teach the public respect for the environment and native owners? Do you view the media as an essential resource for educating the public on the wonder and value of the natural world…or do you see them simply an afterthought?

"> ">

Announcing the new normal for education

Students crave an environment where they connect with others with the same thirst for knowledge, understanding, and wisdom. They understand that schools and colleges are where many of their friendships are formed. Where they learn how to engage and interact with others. Where they learn lifelong habits for learning. Where they discover who they are and how they want to participate in society. Your PR strategy should include stories that demonstrate how your educational institute meets these needs. Create and publish these illustrated stories in an advanced Media Centre solution like Lookatmedia™ and demonstrate to students and parents why you provide an ideal learning environment.