Media Releases
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">The consequences of 24/7 news cycle
- Newsworthy
- 5 years ago
The pressure of the attention economy and a 24/7 multi-channel news cycle is testing the mettle of journalists and media groups. Competing for the attention economy reduces opportunities for the media to monetise their content, forcing digital transformation upon traditional media sources.
- Newsworthy
- 5 years ago
">Building on your Media Releases
- Storylines
- 5 years ago
Your Media Release needs to be short, succinct and punchy. It needs to show demonstrate that you have a newsworthy story. The subject line should grab the journalist’s attention. It serves as an entrée to a longer discussion with a journalist.
- Storylines
- 5 years ago
">The latest news on The Latest News
- Newsworthy
- 5 years ago
Something exciting has just happened. Something that may not shake the world, but it’s shaking your world, and you want the world to know about it. Rather than send it the old way with a media release, write the story you wish to and illustrate it with the images and video that bring it to life. Tell your story the right way and inspire the media to do the same with Lookatmedia™.
- Newsworthy
- 5 years ago
">Powering your PR team
- Newsworthy
- 5 years ago
Your PR team is called upon to provide content for more journalists, media representatives and influencers across more platforms than ever before. They need to create Media Releases, create storylines and ideas, provide images, video and brand assets. They also need to respond to specific requests for the media for background, stats and other resource materials. With the increasing demand for content, how do you respond without increasing the size of your team? The answer is Lookatmedia™.
- Newsworthy
- 5 years ago
">Let the facts tell the story
- Non Profit
- 5 years ago
It's easy to argue over a point of view. It's much harder to argue against the facts.
Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs:
- Non Profit
- 5 years ago