Newsworthy

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New Online Newsroom with DAM. Genius.

Some innovations make you ask the question, ‘why has no one done this before?’ Lookatmedia™ is one of those innovations. Lookatmedia™ is the first media centre solution that provides an environment for creating content for journalists, media groups and influencers. It also automates delivering the exact resources needed to complete their research and illustrate their stories.

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How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.

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Is AI A-OK for PR today?

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

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Include those who will write your story today in your media pitch

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Is Chat GPT an existential threat to PR & journalism?

Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.

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Journalists' relationship with social media

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

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Newsjacking PR strategies

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.

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What journalists and the media need to publish your images

Many in the PR space need to understand copyright rules on the images, video, and audio content they provide to journalists and media representatives. They may provide visual and audio assets to the media in ways that guarantee journalists, and the press can never use them.

To complicate matters further, some countries and jurisdictions have much more stringent copyright and usage guidelines that limit media usage and open organisations up to legal exposure. While it is impossible to cover every jurisdiction in one article or provide definitive legal advice on the media use of your collection, we can provide some basic understanding to allow you to start considering the legal implications of how and what you provide to the media. For the sake of this article, we focus only on the Title 17 of the United States code.

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How do you get your timing right with every media pitch?

In a recent Muck Rack journalists survey, about a fourth of respondents attributed their immediate rejection of pitches to bad timing. On average, that means one-quarter of your Media Pitches are dismissed immediately. Confusing subject lines also dramatically increase out-of-hand rejections by journalists. Imagine if you could get the timing and subject lines perfect every time. There is a way.