Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Help a reporter out

Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.

PR tools for Investor relations

Investor Relations professionals straddle the world of finance, PR, and communications. In each of these disciplines, visual content plays an increasingly important role. In the PR and communications disciplines, images and video are essential elements for connection and engagement. For PR, the media and public demand visual content.

Digital PR for councils

Councils have all the PR challenges of large government, with a fraction of the resources, which is why they desperately need a solution that allows them to enhance their engagement strategy, using fewer resources. Lookatmedia™ is such a solution.

A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

The next big thing in Public Relations

The next big thing in public relations is housekeeping. With the past few years squeezing the budgets and resources available to PR professionals, there is an increased need for efficiency borne of better work practices. This article will draw attention to 5 things you can start to do immediately to get your house in order.

Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.