Health & Science

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The Biggest PR Problem in Healthcare Isn't Misinformation, It's Invisibility

Healthcare organisations have never produced more valuable content. Hospitals are pioneering research, health services are improving patient outcomes, medical professionals are driving innovation, and public health agencies are generating critical insights every day.
Yet much of this work never reaches journalists, policymakers, patients, or the broader community.
The biggest public relations challenge facing healthcare today is not misinformation. It is invisibility.
Despite significant investment in communications, many important healthcare stories fail to gain traction because they are difficult to find, difficult to access, or disappear shortly after publication.

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Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.

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Climate changed

It's no longer a case of if climate change is real. Empirical evidence demonstrates that rainfalls and droughts exceed levels that have been recorded for more than 150 years. Rising sea levels have already impacted island nations. How will we arrest the long-term impacts of a changing climate?

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PR tools to triage your media response

The medical sector has policies that allow them to manage short term crisis and disaster responses; however, events like COVID have demonstrated that these responses become increasingly fragile over extended time frames. This is partly from a lack of access to equipment, medical supplies and the accumulated physical and medical toll paid by health professionals. It is also due to successive governments' erosion of funding and long-term investment.

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A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

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How to talk to science deniers

As professionals whose very existence is based on proven and repeatable evidence, it isn’t easy to comprehend that people choose to deny the basis of everything that drives our modern lives: Science.

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Becoming the ‘go to’ expert on a health subject or issue

The last two years have seen the emergence of a new class of health media experts. Whether politicians, government-appointees, doctors, researchers or subject specialists, the media landscape has been dominated by a relatively small group of subject experts.

You could have access to your own health subject or issue experts to build your organisation's reputation and trust through the media…if they had the right forum to demonstrate their skills and knowledge.

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The power of visual storytelling in Biotech PR strategies

The very best Biotech PR professionals demonstrate integrity, adaptability, creativity, and organisation every day. They’re also skilled storytellers with a natural ability to breakdown complex narratives to accessible and compelling content. Increasingly images and videos are an essential part of this this storytelling process.

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Separate news from noise

With the increasing interest in biotech updates from the media, it’s tempting to shoot out media releases on just about everything you do. That would be a mistake.