Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Unboxing your Lookatmedia™ centre

Who would have thought that unboxing videos and images would become a ‘thing’? Who could have imagined millions of views for content that captures the joy and surprise (and sometimes confusion) of what it’s like as a consumer of taking a product out and setting it up? Well, if you are excited by what comes in the box of your new large screen TV, then you’re going to love this!

How to engage with journalists to get the best coverage

Where do you get your news? If you’re like most people, it’s now online. The dramatic transition to online sources of news is a product of the attention economy. People have limited time, and they value ease of access to news. They want news when and where they want it. This behaviourally change also impacts how journalist research and create content.

Promoting public policy solutions through the media

Governments don’t need a consensus on public policy solutions to be successful. With every policy change, there will be winners and losers. The key to effective public policy changes is demonstrating that the changes are for the public good.

In the public interest

Few organisations have such an impact on our day to day lives as public and privately owned utilities. Few sectors play such a key role in changing behaviours and attitudes, so building and maintaining relationships with the media is essential.

Hotels and resorts in the media

Driving both peak and off-peak bookings for your accommodation facilities requires more than a marketing strategy. It includes exposure through trusted sources, and one of the most trusted sources is the media. Lookatmedia™ centre was developed to help tourism and accommodation providers expand their bookings through all-year-round free media exposure.

‘This is important!’

Bill Gates is famously quoted as saying, ‘If I were down to my last dollar, I would spend it on public relations’. This one statement by one of the world’s most innovative businessmen encapsulates the role of Public Relations and Media exposure in successful companies.