Newsworthy

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How to get journalists to come to you

It should come as no surprise to you that journalists are under more time pressure than ever before, which is why PR professionals are finding it harder to get a response. Instead of chasing journalists and media representatives, have them come to you. You can implement such a PR strategy with Lookatmedia™.

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Increase sales beyond tourist season

Are you a popular winter or summer destination but have much lower numbers off-season? Are your numbers big on school holidays but drop sharply during the school year? Whether you’re a theme park, a hotel, a tour operator or a destination, you’re always looking for new ways to generate more off-season visits and bookings.

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The power of visual storytelling in Biotech PR strategies

The very best Biotech PR professionals demonstrate integrity, adaptability, creativity, and organisation every day. They’re also skilled storytellers with a natural ability to breakdown complex narratives to accessible and compelling content. Increasingly images and videos are an essential part of this this storytelling process.

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Support your sponsorships

Your sponsorships are how you show your support for the community. They demonstrate your commitment to the greater good. The question is, are you promoting the people, events, and organisations you sponsor enough?

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Bridging the gap

The public witnesses major transport projects. They see much, but they understand little. This lack of knowledge creates opportunities for disinformation and mistrust. Why allow this to happen when you have a solution like Lookatmedia™?

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From the same team who brought you…

The Lookatmedia™ centre is a collaboration between Digital Storytelling and Lookatme™. This team designed and built the category-defining Destination NSW and Visit Victoria media centres.

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A new era in media centres has arrived

Something exciting is happening in the media centre space. A new generation of media centre is transforming how organisations are engaging with both traditional and new media. It allows an organisation to do more than publish media releases.

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What makes a story newsworthy?

What makes a story newsworthy will vary between journalists, media groups, and channels; however, common themes drive newsworthiness. Here are six ways to help you create more newsworthy content.

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The changing narratives of major projects

Few things or projects in life go precisely according to plan. Projects with a lifespan that can last a generation will evolve and transform. It’s natural. The challenge is managing expectations of those who the project services and ultimately fund it.