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PR tips for increasing the size of your media database

At the risk of being accused of regurgitating one of the most ubiquitous quotes in business, 'Every battle is won or lost before it is ever fought' - Sun Tzu. This quote is a truism for PR. Every day we check our newsfeeds and see the consequence of a lack of preparation by organizations to engage with the media before a storyline develops.

Creative ways to connect with journalists

The most common challenge for PR professionals is getting journalists to respond to their media pitches. For PR professionals, this is increasing a problem as the media market continues to diversify and fragment. What if there was a better way that you could use your team's creative skills to get journalists to come to you?

Media pitch for a stronger recruitment brand

Lower unemployment figures and higher expectations of candidates mean organisations need to improve their recruitment brands. The media is one of the most credible and fastest ways to improve your profile to potential team members.

Climate changed

It's no longer a case of if climate change is real. Empirical evidence demonstrates that rainfalls and droughts exceed levels that have been recorded for more than 150 years. Rising sea levels have already impacted island nations. How will we arrest the long-term impacts of a changing climate?

Do PR agencies also need to be software vendors?

In many ways, the journey of PR agencies parallels the journey of ad agencies; Both have experienced seismic shifts in how they engage with audiences. Both have had to come to terms with new, more technologically driven and channel-centric approaches to communication.

In the case of technology, generally, Advertising agencies have led the charge. They've adapted faster to new paradigms. This change has resulted in their move; their media spends now primarily on online content and adverts. They've also embraced the social advertising, content, and experiential digital models. The PR sector has also changed, embracing social media more enthusiastically than Adverting Agencies.

Lookatmedia™ newsroom vs. the alternative

There are two parts to the cost of an effective newsroom, and the first is the cost of not having one. Suppose you have no or an ineffective newsroom that doesn't draw in and support a diverse range of journalists. In that case, you're missing out on earned media opportunities and ways to enhance and protect your reputation. The second cost is the missed opportunities where journalists on deadline are forced to move to other sources for their stories simply because your PR team lacks the resources and time to meet journalists' real needs.